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a paid message that provides information
and uses persuasion to encourage a purchase or promotes a point of view.
Billboards, newspapers, magazines, radio and television all offer forms
of advertising. There are three basic forms of advertising appeals:
- Rational
- Product features and price that allow comparison. Emphasis might be dependability, convenience,
price, and savings associated with use.
- Emotional
- Emphasis on feelings versus fact. Common approaches are social acceptance, individuality,
prestige, and creativity.
- Testimonial
- Statement on the benefits of a product with little useful product information, frequently
made by an "expert" or celebrity.
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| Alternatives | a choice (or option) available when making a decision.
A student’s after -school alternatives might include going to the park
playing a video game and doing homework.
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| Arbitrator | a person who listens to both sides of a dispute
then decides how it should be resolved. The people who are arguing must
do what this person tells them to do.
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| Assets | the total value of everything owned by and owed to a business
including buildings and equipment, accounts receivable, and other investments.
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| Bandwagon |
a suggestion that everybody is using a good or service. |
| Bargain | to try to reach an agreement. Consumers negotiate price
with auto dealers. Union members use collective bargaining to negotiate
with a seller to get more pay and better working conditions. Also refers
to purchases that are considered low in price. |
| Barter | to trade goods or services without money. Students barter
when they trade lunch items and baseball cards. |
| Benefit | something that is positive or good. A benefit of playing
in the park is spending time with friends. |
| Bond | a written promise of payment by a corporation or government
at the end of a specific time period. Bondholders receive interest on the
amount they have loaned. Capital gains and losses can also occur.
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| Boycott | to refuse to buy or use to achieve a goal. Consumers
refuse to buy to influence business behavior, for example, they boycotted
grapes to protest treatment of migrant workers.
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| Brand name | a name for a product used to make it appear different
from similar products, for example, "Kraft" cheese, "Nike" shoes, "Guess"
jeans and "GM" cars.
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| Budget | an estimate or plan of expected income, spending and
savings used to achieve goals.
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| Business | an organization that produces goods or services.
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| Capital | money invested in a business
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| Capital investments | providng workers with education,
training, machines, and other tools to increase output.
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| Capital resources | human-made goods, tools, machines and buildings
used to produce other goods and services. The availability of these goods
reflects the state of technology and resources invested in research. Tools
and machines used in production may be referred to as capital equipment.
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| Cash assistance | support provided in the form of money. Aid
to Families with Dependent Children, unemployment insurance and worker's
compensation are examples of cash payments funded through taxes. Cash assistance
can also be money saved through a progressive tax system and tax breaks.
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| Caveat Emptor | a Latin term meaning "let the buyer beware."
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| Check | a written order asking a bank to pay money from a person's
bank account
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| Checking account | money in a bank that can be withdrawn by writing
a check. Interest is paid on some of these accounts.
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| Choice | making a selection among alternatives.
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| Coin | a round flat piece of metal issued by a government which
is used to buy goods and services
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| Command economy | except for human resources, most productive
resources are owned and controlled by a central authority such as feudal
lords or government planners. Those in power also decide what will be produced
and how it will be distributed. Emphasis is placed on achieving social
goals they establish. Cuba, North Korea and the former Soviet Union provide
examples.
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| Comparison shop | to examine price, features and quality before
buying a product or service.
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| Competition | when two or more sellers try to sell similar goods
or services to a group of buyers.
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| Complain | to send a message there is a problem. A consumer might
complain with a phone call or letter to the seller. If this does not work,
a government agency or the courts may be asked to intervene.
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| Complementary good | an item used with another items such as
ground beef and hamburger buns. An increase in the purchase of one positively
influences the quantity of the other purchased.
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| Compound interest | money paid on money earned as interest in
the past.
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| Conservation | effort made to preserve and protect resources.
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| Consumer | a person who buys or uses goods and services.
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| Consumer Price Index (CPI) | the increase in the price of a "basket"
of goods and services commonly purchased by consumers that includes food,
housing, clothing, transportation, medical care and entertainment. While
wages and Social Security Benefits have been linked to the CPI, it is criticized
for not reflecting the average household budget.
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| Consumption | buying and using goods and services.
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| Contract | legal agreement between two or more parties.
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| Copyright | a creator's right to sell or copy written materials
and artistic works for the creator's lifetime plus fifty years. Books and photographs are among
item copyrighted.
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| Corporation | a business owned by two or more people (stockholders)
who risk only the money they invest. Their share in the company is reflected
by the stocks they hold. A corporation operates separate from its owners
and has rights and responsibilities just like a person. Owner risk is no
more than what the stockholder has invested. Wal-Mart and Kellogg are corporations.
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| Cost | something that is negative or bad. A low grade and adult
disapproval are costs of not doing homework.
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| Coupon | a piece of paper offering a reduced price. Coupons are
frequently used to attract new buyers and to convince people to switch
brands.
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| Credit | trust that something owed will be repaid.
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| Credit limit | the highest amount that can be borrowed.
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| Creditor | a person or institution that lends money.
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| Currency | money used in a given place. The Peso, Yen, and Dollar
are currency in different countries.
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| Debt | something owed.
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| Debtor | a person who owes money.
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| Decision making | weighing costs and benefits of choices. A decision
grid is a useful tool when considering options.
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| Deficit | when money paid out (expenses) is greater than income.
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| Demand | a schedule of how much buyers are willing and able to
buy at different prices in a given time period. The amount people are willing
to buy is also influenced by non -price determinants.
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| Depression | a reduction in GDP for a long period of time. Producers
invest less and sell less, unemployment is high, consumers buy less and
it is hard to get credit.
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| Discount | a reduced price. Discounts are used to quickly reduce
supplies on -hand, attract new buyers and reward past buyers.
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| Discrimination | when one group is favored over another
and it has nothing to do with ability or resources. Discrimination is based on elements like race
and gender.
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| Display | to place a product where it will be seen. Placement
at eye level on a shelf, at the end of a store aisle, in a window or by
a checkout counter offer popular display methods used to market a product.
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| Distributor | person or business that supports the movement of goods
between producers and consumers. Truck drivers, retailers, and wholesalers are examples.
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| Division of labor | workers perform only one or a few of the
many steps in a production process. Division of labor like that used on
an assembly line is a form of specialization.
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| Durable good | a product that lasts a long time, for example,
bicycles, cars, and major home appliances
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| Economic growth | an increase in a nation's productivity.
Growth offers more goods and services to a nation's people
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| Economic system | the framework a society uses to organize and
facilitate the production, distribution and consumption of goods and services.
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| Economies of scale | increasing production of one kind of output
creating a reduction in the cost per unit.
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| Employee | a worker who is paid for doing a job by another person
or business (employer).
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| Entrepreneur | a person who takes a risk to start a business
— organizing the resources needed to produce. Henry Ford was an entrepreneur
who used his personal savings to design a factory which produced automobiles
on an assembly line.
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| Equal opportunity programs | laws and other activities
that try to reduce discrimination. Areas targeted include education, jobs, and housing.
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| Export | a good or service produced in one country and then sold
to buyers in another.
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| Extractor | a business that grows products or removes raw materials
from where they are found in nature. Farmers are extractors as are coal miners and companies that
pump oil from the ground.
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| Fee | money collected in return for services provided
by government. People pay a toll fee to use turnpikes. Businesses pay fees
to get a license.
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| Financial institution | a business that provides a safe
place to store money and serves as a middle agent between savers and borrowers. Banks, credit unions,
investment companies, and small loan givers are examples.
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| Fixed cost | a cost of production that does not change when there
is a change in the amount produced. A printing company press are common
fixed costs for a printing business.
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| Fixed expenses | a set amount of money paid out on a regular basis.
School lunches are a fixed expense.
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| Flexible expense | money paid for something that is not bought
on a regular basis. Art supplies bought for a school project are a flexible
expense. Also referred to as a variable expense.
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| Generic brand | a product without a brand name. Generic
goods often cost less than brand name items because the seller did not
spend money on advertising. There may be differences in quality. Corn flakes,
catsup and orange juice are available as generics.
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| Goal | something people try to achieve. Short -term goals like
learning to read and getting good grades help achieve long - term goals
like going to college and getting a job.
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| Good | something that can be touched or held. Shoes, toys and
cars are all goods.
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| Grade | the classification of a product such as beef and eggs.
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| Gross Domestic Product (GDP) | the value of final goods and services
produced in a country during a specific period of time. GDP includes automobiles
because they are ready for use but not the intermediate products such as
steel used to manufacturer the car which would count the steel twice. A
rising GDP points to a strong, expanding economy while a falling GDP is
connected with higher unemployment and a weak economy.
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| Human resources | the people (labor) used to produce goods and
services including their health, physical strength, motivation, knowledge
and skills. The quality of human capital, also referred to as human capital,
can be improved through investments in education, training and health care.
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| Import | a goods or service bought from sellers in other
countries.
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| Impulse buying | to spend money quickly without considering the
alternatives. Candy bars are placed near checkout counters to encourage
impulse buying.
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| Income | money received. Salaries and wages are examples of earned
income while gifts, government benefit checks, interest and rent are referred
to as unearned income.
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| Income tax | a tax on money received. Income taxes are used primarily
by the federal government and some states.
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| Individual ownership | a business owned and managed by one individual
who assumes all risk of loss and gets all profit, also referred to as a
sole proprietorship. A family -owned bakery or auto repair shop is often
individually owned.
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| Industry | all thr producers of identical or very similar products
in a market.
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| Inflation | an increase in prices that reduces the purchasing
power of money.
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| In-kind support | non-cash support in the form of goods and
services. Food stamps, rent subsidies, free and reduced-price school lunches,
surplus food, vaccinations, public education and employment assistance
provide examples.
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| Insurance | the pooling of money to protect against loss of income
or property. Types of insurance that can be purchased include life, auto,
disability, health, property, and liability. Government insurance programs
include Social Security and Workers Compensation.
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| Insured | someone buying or covered by insurance.
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| Insurer | someone providing protection if a loss occurs.
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| Interdependence | when people depend on one another for goods
and services. Because citizens of the two states are interdependent, bad
weather in Florida influences the availability of orange juice in Michigan.
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| Intermediary | middleperson or business that helps connect
prodcuers and consumers. Banks, stock brokers, and distributors are examples.
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| International trade | the exchange of goods and services between
countries.
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| Interest | percentage of money paid by a borrower to a lender
in return for using the lender's money.
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| Interview | an opportunity to promote in person ones' knowledge
and skills. Interviews are most commonly used by employers seeking workers.
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| Inventory | the stock of unsold goods held by a business. For retailers,
inventory consists of finished goods. A manufacturer's inventory includes raw materials and
goods being worked on as well as finished items.
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| Invest | to use money or other resources in order to get more.
People can invest by buying stocks and bonds. Going to college represents
an investment of time as well as money.
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| Labels | print information attached to a good. Labels give
information on clothing care, nutrition, expiration dates, and how to contact the seller. The Underwriters
Laboratories (UL) label tells buyers that an electrical product has been tested for safety.
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| Labor laws | government rules that control the treatment of workers. Labor laws
affect issues such as overtime pay, minimum pay, hours of work, children as workers, worker
safety, and the rights of workers to organize unions.
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| Labor union | a group of workers who organize to get
more pay and better working conditions. Teachers and auto workers are examples
of people who have formed unions.
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| Liabilities | money and anything else owed.
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| License | government permission to provide a good or service
generally used to protect consumers or workers. Restaurants, radio stations,
and banks are among the businesses that must get a license or charter to
operate. Some workers also must have licences, for example, taxi drivers,
doctors, and barbers.
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| Life cycle | stages that people pass through from infancy through
the teen years, then parenthood and the senior years
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| Lifestyle | a person's way of living. A lifestyle choice might
be to live in an isolated mountain cabin or in a city apartment.
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| Lottery | raising money by selling tickets and awarding prizes
to winning ticket holders. Many states have lotteries to increase money
for the state treasury. Revenue is sometimes earmarked for a special purpose
such as education or care of the elderly.
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| Manufacturer | a business that uses resources to make something
for consumers or for other manufacturers. ALCOA manufactures aluminum and DuPont manufactures plastics
used in the production of cars.
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| Market | any place where people buy and sell goods and services.
Buyers and sellers establish the price of similar goods and services. A
physical place where people can go is a shopping mall. The Internet offers
a different kind of market.
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| Market economy | productive resources are owned and controlled
by individuals and business firms. Decisions how resources are to be used
are made by buyers and sellers in markets. The United States is primarily
but not a pure market economy.
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| Market research | to collect and analyze information concerning
a market. Common sources of information include customer surveys and sales
figures.
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| Markup | the amount a seller adds to a product's cost. Stores
add the cost of operating and a profit to items sold.
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| Mass production | making goods on a large scale, using
specialization and technology.
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| Mediator | a person who listens to both sides of a dispute and
makes suggestions for settling it. The people who are arguing are not required
to follow the suggestions made.
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| Mixed economy | production and distribution is a combination
of elements from the market and command systems. Most economies fall into
this category.
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| Money | anything that provides a way to express price and store
value. Gold, silver, shells, tobacco, beads, and paper have all been used
as money.
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| Money supply | the total value of coins, currency and deposits
held by people.
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| Monopoly | when a market has onle one seller for a product and the product has
no close subsitute. The seller is able to control the quantity and price of what is sold.
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| Natural resources | "gifts of nature" used in production
of a good or service such as air, water, land and animal. Natural resources
are present without human intervention and are sometimes collectively referred
to as "land".
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| Need | something people must have to live, for example, food,
shelter, air, and water.
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| Negative externality | a cost that "spills over" to a third party.
When a few students buy drugs, others in school may be affected by disruptive
classmates and violence. A factory discharging chemicals into the ground
may pollute the drinking water used by surrounding homes.
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| Negative incentive | an action that discourages behavior, for
example, higher utility rates discourage use during peak hours. Legal fines
discourage business activities that pollute.
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| Net worth | assets minus liabilities.
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| Nondurable good | something that lasts for only a short time,
for example, food, clothing and cleaning supplies.
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| Nonprofit organization | a group of people that share a purpose
other than to earn a profit, for example, church -run hospitals, labor
unions, environmental groups, youth development organizations, political
parties, museums and zoos.
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| Nonrenewable resources | resources that cannot be replaced once
they have been used. Aluminum and natural gas are nonrenewable.
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| Opportunity cost | the most valuable alternative not chosen when
making a decision. At the amusement park, a tour of the haunted house might
be the opportunity cost for taking a ride on the roller coaster.
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| Packaging | materials used to inform a buyer and to protect
a good during the distribution process. Egg cartons protect fragile eggs
while plastic and cardboard containing batteries reduce shoplifting.
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| Partnership | a business owned by two or more people (partners)
who assume all risk and receive all profit. Partners bring additional capital
to a business. Law and accounting firms are frequently partnerships.
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| Patent | an inventor's right to use or sell a product or idea
for seventeen years. Drug companies get patents to help them recover the money they invested
while creating new medicines.
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| Personal selling | direct, personal contact between a seller
and buyer.
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| Picket | to tell others about a dispute with a business by parading
in front of the business with signs.
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| Positive externality | a benefit that "spills over" to a third
party. Society benefits when students invest in higher education. When
a community builds a dam to provide water for its citizens, noncitizens
who like to boat and fish also benefit
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| Positive incentive | an action that encourages behavior. Guaranteed
student loans promote higher education while tax deductions for mortgage
interest encourage home ownership. Profit is the incentive for entrepreneurs.
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| Poverty | a condition where people have little or no income,
money and goods. Causes of poverty include unemployment, a lack of economic
resources such as land ownership, and social factors including discrimination.
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| Premium | something offered free to promote a good or service.
Fast food restaurants offer toys with a child's meal. An attorney may offer
a free consultation to attract new clients.
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| Price | amount a buyer pays and a seller receives for a good
or service.
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| Price regulation | to set a minimum or maximum price for a good
or service. Workers have a minimum wage set by the federal government.
Prices charged by public utilities are set by state government agencies.
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| Private good | a good owned by an individual, household or business
not government. A family -owned car and a factory building owned by a corporation
are examples of private goods.
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| Producer | a person or organization that makes or sells goods
and services.
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| Production | any activity that creates or adds value to a good
or service.
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| Productivity | an amount of goods and services produced (output)
per units of resources used (input).
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| Profit | revenue minus the costs of production. If it costs $2
to make lemonade and the revenue was $5, the profit is $3.
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| Promotion | communication designed to create an awareness of
a product and encourage purchase. There are many, many promotional techniques.
A seller chooses a mix of activities that may include personal selling,
paid advertising, news stories, packaging, store displays, contests, trading
stamps, free samples, demonstrations and coupons
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| Property rights | rules that guide what people can and cannot
do with property. Laws, police, and the courts help guard property owners from theft. Zoning
regulations limit property use to protect neighboring land owners.
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| Property tax | tax based on the value of something owned, typically
a home or car. Schools and local street maintenance are often paid for
with property taxes.
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| Public good or service | a good or service provided by government
and paid for through taxes, for example, mail delivery, police, schools,
roads, safety inspections, pollution controls and national defense.
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| Public utility | a privately-owned business that government
allows to function as a monopoly. Public utilities provide electricity, water, gas, cable,
and telephone services when the cost of competitors maintaining separate plants and services line
is too high. Government controls utility prices.
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| Quality | desired characteristics of a good or service.
Safety features, construction details, and seller guarantees are samples
of quality factors.
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| Quota | a limit set on the amount that can be imported. Quotas
create shortages which cause prices to rise benefiting both domestic and
foreign producers.
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| Ration | to decide how a resource will be distributed. During
the energy crisis of the 1970s, the government rationed crude oil to companies
that made gasoline.
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| Recycle | to restore or use again. People reuse shopping bags
and take glass bottles to recycling centers. Kitchen leftovers and grass
clippings are recycled as compost.
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| Reduce | to cut the amount of resources used. People reduce waste
by avoiding disposable products and excess packaging.
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| Regulation | government rules that try to control behavior.
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| Renewable resource | a resource that can be replaced if used
carefully. Grains, wood and fish are renewable resources.
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| Rent | a payment for the use of land or other property.
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| Repossess | to take back property when a loan is in default.
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| Resources | people, raw materials and other things used to make
goods and services; also known as inputs.
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| Responsibility | a duty or expectation. People have a responsibility
to be fair in their exchanges with business. People have a responsibility
to report shoplifting.
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| Retailer | a business that buys from extractors, manufacturers
and wholesalers then sells to the ultimate consumer. Retailers operate
stores. They also sell using the mail, door -to -door salespeople and vending
machines.
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| Revenue | the price of a good or service multiplied by the quantity
sold.
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| Right | something that is legal or the fair thing to do. Generally
accepted consumer rights include the right to information, choice, safety,
and to have complaints heard.
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| Risk | the chance that money or other property will be lost.
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| Salary | a set amount of money paid to a worker usually
per week, month or year.
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| Sales tax | a tax paid when a good or service is bought, also
referred to as an excise tax.
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| Save | to set aside some of today's income for the future.
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| Scarcity | when there are not enough resources to satisfy wants.
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| Service | work that is done for someone else. Services include
a hair cut, mail delivery, maintenance and teaching.
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| Slogan | words that sound good but don't say anything.
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| Specialization | when people and societies produce a smaller
range of goods and services than they use. For individuals, specialization
refers to a person's occupation and the special training a job requires.
Mechanics, librarians and cafeteria cooks are specialists.
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| Special sale | a special event that encourages buyers to shop
and buy. Back -to -school sales, holiday sales, dollar days and clearance
tables provide examples.
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| Standards | rules for production and distribution. Food labeling,
meat inspection, and limits on worker exposure to dangers in the workplace are all examples
of federal standards. State governments check gas pumps and grocery scales to make sure consumers
get what they pay for.
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| Staple | basic goods that household try to keep on hand such
as bread, milk, soap and light bulbs.
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| Stock | a share of ownership in a corporation. Successful companies
reward investors with dividends and capital gains.
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| Strike | to protest by refusing to work. Workers use this tool
to get better pay and working conditions.
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| Substitute | a good or service that can take the place of another.
Green beans are a substitute for peas. UPS offers a substitute for delivery
by the U.S. Postal Service.
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| Supply | a schedule of how much sellers are willing and able
to sell at different prices in a given period of time. The amount people
are willing to supply is also influenced by non -price determinants.
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| Surplus | when income is greater than expenses.
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| Tariff | a tax on imports. Tariffs raise the price of
imports which increases the demand and price for domestic goods.
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| Tax | money people are required to pay government that is used
to provide public goods and services.
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| Technology | machines used in the production and delivery of
goods and services. Bar codes on grocery items and computers illustrate
how technology can increase productivity
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| Tip | extra money paid to a service worker. Waiters, doorkeepers
and taxi drivers are given tips.
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| Trade-off | choosing less of one thing in order to get more
of something else. At the movie theater, choosing a smaller box of popcorn
provides the money to buy a larger soda.
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| Trademark | a special design, name or symbol that identifies a
good, service, or company. "Coke" is a trademark of the Coca-Cola company. Other people are
not allowed to use the trademark or even one that looks like it might confuse buyers.
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| Traditional economy | production and distribution decisions are
largely determined by the way things have been done in the past. There
is little money. These economies are usually found in remote parts of Africa,
Asia, Latin America and the Middle East where people are engaged in agriculture,
fishing or hunting.
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| Transaction cost | a cost associated with the purchase of a good
or service beyond price, for example, the time and phone calls used to
learn about a product. In addition, there are the costs of negotiating
and signing a contract.
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| Unemployment | when people are willing and able to work, but
do not have jobs. Government tries to lower unemployment to provide economic
security to workers. Government tries to control the behavior of consumers,
producers and other entities through the creation and enforcement of regulation
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| Value | what a person believes is or is not important.
Things people value include family, friends, and safe streets. What is important to one person may not be important to another.
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| Variable cost | a cost of production that changes when there
is a change in the amount produced. Variable costs in the printing process
include paper and ink.
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| Wage | a set amount of money paid per hour of work or unit of
production.
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| Want | something that makes life more enjoyable but is not required
to survive. A child may want a bicycle for fun. The bicycle becomes a need
if it is required for a paper route.
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| Warranty | a promise by a seller to buyer that goods are as promised.
A limited warranty offers less than a full warranty which by federal law
must offer free repair or replacement of covered parts.
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| Worker | a person who makes goods or provides services.
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| Wealth | the value of things owned. These things include land,
goods, bank accounts and ownership of businesses.
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| Weights and measures | standard units used in the exchange of
goods and services. Flour and sugar are sold in pounds and ounces. Yards,
feet and inches make it easier to purchase goods like rope, paper and wood.
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| Wholesaler | a business that buys large quantities from extractors
and manufacturers then sells them to other businesses. Supermarkets buy
groceries from wholesalers. Hospitals and schools often buy supplies wholesale.
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